Learn how to collect, analyze, and interpret market information to start or grow your business.
Many business mistakes are made due to insufficient market research. That’s why I created for you this hands-on course so that you can see how with virtually no money you can research many important to you aspects like the size of the market or a particular segment, the sales tactics of competitors, customer preferences etc. .
I will show you 2 methods of market research methods:
- On-line methods
- Off-line methods
Since we want you to be able to do market research on your own there will be very little theory and loads of nice examples in many fields. You will master the market research in fields such as: retail, fast moving consumer goods, food sector, on-line businesses, services and some off-line businesses. This training will be especially beneficial for small business owners, startup, and consultants. You will learn what mystery shopping, store-checks is, bottom-up , top-down approach and others.
- Links to free presentation and movies showing examples of research
- Links to books worth reading
- Excels with calculations showing you how you can do the market research as well as analyses and draw conclusions
Who this course is for:
- Small business manangers